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My Wifes New Business.

Cogz

Cogz
1,360
70
TX
Very cool! if she hasnt already, she should consider marketing these to estate planning attorneys and RIAs that do estate planning in-house. Happy to connect with either of you on that direction if you’d like. Best of luck
 

Jackalope

Dignitary Member
Staff member
38,868
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Very cool! if she hasnt already, she should consider marketing these to estate planning attorneys and RIAs that do estate planning in-house. Happy to connect with either of you on that direction if you’d like. Best of luck

She has thought about it, as well as funeral home directors for individuals pre-planning arrangements. I am sure she would love to talk with you about it as knowledge and understanding is always important and she is constantly learning. Shoot me a PM with your number and a good time to talk and I'll get it over to her.
 
Cradle to grave creator and sole owner. From binder production to contents. (y) Give her a call if you'd like to talk about it, she's pretty passionate about it. 937-207-8223

Thanks for the heads up on the warning. It's hosted on square so it may just be because the site is new. I'll check in to it.
Thanks. I plan on calling her soon. I have some ideas as to how she can multiply her sales! I think it is a great idea and solution she has come up with!
 

Cogz

Cogz
1,360
70
TX
So I was talking to some close friends about this and what is the difference between this and a legal will?
It seems to be a broader portfolio of key items that are relevant upon your passing or incapacity to make life easier on a grieving spouse, family or conservator. Living Wills could include some of these items but probably not all for most middle class and mass affluent families. For individuals below the estate tax exemption there’s a higher % chance they haven’t done this type of “planning” with an estate attorney or CFP due to a lack of complexity and the desire to save on billable hours. Just my opinion, I’m sure Jessica has her own thoughts on marketing it.
 
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Jackalope

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Staff member
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It seems to be a broader portfolio of key items that are relevant upon your passing or incapacity to make life easier on a grieving spouse, family or conservator. Living Wills could include some of these items but probably not all for most middle class and mass affluent families. For individuals below the estate tax exemption there’s a higher % chance they haven’t done this type of “planning” with an estate attorney or CFP due to a lack of complexity and the desire to save on billable hours. Just my opinion, I’m sure Jessica has her own thoughts on marketing it.

Cogs pretty much nailed it. There's a ton of information that isn't typically found in a will due to the cost of time required. Items such as electronic device pin codes. Final wishes for pets. A large section for the memorial, preferred flowers, what you want to wear, preferred pallbearers, etc.

Most wills are kept with the attorney, in some places they're registered with the county, in a lot of instances they aren't read until after the services as the family often have to track down who has it. Jessica's book has information for the location, executor etc. It's really designed to provide everything those left behind need to make decisions and allow them to grieve without the stress of deciding everything and hoping they're doing right by their loved one.

Good idea on calling that out on the page though. Thanks. 👍.
 

giles

Cull buck specialist
Supporting Member
When I brought this up to the wife, that was her first comment. "we just need to go get a legal will" And then I heard it again this morning while talking to the Josh's.

So a catchy way to get that thought out of people's head wouldn't be a bad idea.

"Things a will doesn't cover"
"One step further than your will"

I just know that I've talked to 3 people about this now and they all changed thoughts away from her business. So I went to her site and couldn't find anything. So, here we are. I am confident that you won't get defensive and you will find a solution. 👍 Or you will call my group of people stupid and I'm good with that too🤣
 

Jackalope

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Staff member
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When I brought this up to the wife, that was her first comment. "we just need to go get a legal will" And then I heard it again this morning while talking to the Josh's.

So a catchy way to get that thought out of people's head wouldn't be a bad idea.

"Things a will doesn't cover"
"One step further than your will"

I just know that I've talked to 3 people about this now and they all changed thoughts away from her business. So I went to her site and couldn't find anything. So, here we are. I am confident that you won't get defensive and you will find a solution. 👍 Or you will call my group of people stupid and I'm good with that too🤣

Oh absolutely. Most people don't understand what is and isn't in a standard will. Educating them in a manner that results in sales is vital. I appreciate the feedback from what is basically a focus group. 👍. The target market for the portfolio are those approaching end of life. Younger people like us can benefit in the event of a sudden passing but it will require us to keep the information up to date for longer.

A will simply deals with the division of assets. Rarely does it have anything to assist with the 1,000 other questions and items that the family left behind has to deal with in the days after losing a loved one. For example, Jessica's aunt died from cancer a few years back, he daughter can't access her iPhone to see her photos because she doesn't know the passcode. What do we do with mom's dog, do you think mom would want to be buried in this dress, where are dad's discharge papers, how many life insurance policies did mom have, who are they with, where are the policies? Things like that.
 
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finelyshedded

You know what!!!
Supporting Member
31,908
260
SW Ohio
Very cool idea and tons of bright future. Good luck to her in this endeavor!!!!👍🏻👍🏻👍🏻
We need to reevaluate our wills and stuff. She might be hearing from us too.
 

at1010

*Supporting Member*
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139
This is a very good idea. I am wishing your wife a ton of luck!

The thing about a legal will is they are costly, expensive, and lack specifics - unless you want to have several testamentary trusts within your will. Every one of these is going to add time, which adds money. Most Wills (my wife and I just did ours) are going to be a more macro look on ones asset, especially for relatively younger folks, For example - if I die, my wife gets everything and visa/versa.

A Will can of course be fine-tuned as one gets older but not everyone is given the chance to prepare for their final departure, and there are still a lot of items that won't be in a will, that would be in this book. I would still recommend having a legal will as well!

@Jackalope - is there some way that this book can have some type of legal binding document that lists someone as an executor for the book? Possibly just something that a husband and wife can sign, with the executor, and have it stamped by a notary?
 

Jackalope

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@Jackalope
Joe, does this allow for a couple? Or would we need a his and hers?

It is primarily designed for the individual as there are a ton of personal preference items like, charity of choice in lieu of flowers, memorial music, clothing, military service information, etc. But there are a ton of what would be considered joint items like name of banking institutions, pension providers, life insurance policy providers, existence and location of safety deposit box, etc. People can either fill out for both on the same line, photocopy it, or purchase an additional insert packet. (y)
 

Jackalope

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Staff member
38,868
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Very cool idea and tons of bright future. Good luck to her in this endeavor!!!!👍🏻👍🏻👍🏻
We need to reevaluate our wills and stuff. She might be hearing from us too.

Thanks bud, I'll pass along your words of encouragement.
If you do decide to purchase it use the code friendsonly20 for 20%.
 
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Dustinb80

#FACKCANCER
Supporting Member
18,214
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S.W. Ohio
It is primarily designed for the individual as there are a ton of personal preference items like, charity of choice in lieu of flowers, memorial music, clothing, military service information, etc. But there are a ton of what would be considered joint items like name of banking institutions, pension providers, life insurance policy providers, existence and location of safety deposit box, etc. People can either fill out for both on the same line, photocopy it, or purchase an additional insert packet. (y)
What's to prevent someone from making copies of the original and not have to buy the additional insert pack
 

Jackalope

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Staff member
38,868
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@Jackalope - is there some way that this book can have some type of legal binding document that lists someone as an executor for the book? Possibly just something that a husband and wife can sign, with the executor, and have it stamped by a notary?

The book contains state specific forms for power of attorney (durable, non-durable, limited, medical, motor vehicle etc) which must be notarized or witnessed depending on the state. unfortunately none of them are binding after someone passes. For that, someone will need to be named the executor of the estate in a legally binding will. The book does have a place for information regarding who is the executor and the location of the will. Like at1010 mentioned, wills are generally pretty limited in scope to generalized assets and leave a ton of guesswork on the shoulders of the ones left behind.

Ideally whomever you've set as your executor is who you'll inform of the existence and location of the book. The greatest benefit in my mind is being able to avoid that awkward conversation with parents. "Mom, what do you want to wear at your funeral? Who do you bank with? Whats your Facebook password? etc. This way mom can complete it privately and people have the peace of mind in knowing it's all there.


1635176773154.png
 
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Jackalope

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What's to prevent someone from making copies of the original and not have to buy the additional insert pack

Nothing. The same result as if people filled it out for two people on the same line. If they want to get creative they could also photocopy it. To purchase a duplicate content packet though they'll need to have made a previous order. Prevents the purchase of just the duplicate content for less. A couple could even buy one, photocopy it, and send it to all 4 of their parents. Can't worry about that as there's no way to stop human ingenuity. The most important part is that it helps people, If we can accomplish that then word of mouth and referrals will take care of the rest.
 

at1010

*Supporting Member*
4,984
139
The book contains state specific forms for power of attorney (durable, non-durable, limited, medical, motor vehicle etc) which must be notarized or witnessed depending on the state. unfortunately none of them are binding after someone passes. For that, someone will need to be named the executor of the estate in a legally binding will. The book does have a place for information regarding who is the executor and the location of the will. Like at1010 mentioned, wills are generally pretty limited in scope to generalized assets and leave a ton of guesswork on the shoulders of the ones left behind.

Ideally whomever you've set as your executor is who you'll inform of the existence and location of the book. The greatest benefit in my mind is being able to avoid that awkward conversation with parents. "Mom, what do you want to wear at your funeral? Who do you bank with? Whats your Facebook password? etc. This way mom can complete it privately and people have the peace of mind in knowing it's all there.


View attachment 138417

Great stuff. I like this idea a lot! I wish your wife a ton of success Joe!

AT
 

giles

Cull buck specialist
Supporting Member
This has been on my mind again. With my issues in January and other things happening in my world. You just really never know.

So as I was driving home I was weighing risk. I think my biggest fear/risk would be someone getting my info. Not only from her side, but my side also. With 3 kids, there seems to be a wash of kids around my house. What would happen if some teenage kid had all my pins and passwords. Knew the location of things I have hidden and such. That could potentially financially wreck me.

So my brain was spinning on this and I walk in the door to a later from Mississippi. Child support for some kid I have no clue about. Is this a sign that I need it? Or a sign that my information is fragile? Freaking weird!!!
 
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