Jesse, I think this market is saturated but I think Tom is heading for the right niche.
Seems from my experience food plotting is addicting, and people are becoming more and more knowledgeable about what they are exactly planting/doing. I think with Tom coming out with a high quality product that does not contain a bunch of fillers, and is not all rye grass. I think this is the section of the market that is trying to grow. QUALITY over price. You look at a lot of products a few years back they just claimed throw and grow all you need is a rake. Now you have people like Cabelas selling tractors just to keep up with this industry, and someone who is going to buy a tractor just for foodplots, I think they are going to buy the best quality seed they can get. IMO.
Just my observation on the market. Hope that post makes sense, I could explain my thoughts better in person!