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Somebody like Brock or Jesse answer this question for me.....I have never personally seen a commercial on TV for the scent smoker...maybe I haven't been paying attention and there are some, but this is a great product. Is the smoker currently being advertised on any outdoor networks? I have never heard Wadell, Lee and Tiff or any of the big names refer to it. Someone clue me in on this please.
Chad, the thing hit a bump in the road a couple of years ago. It has never been advertised heavily. Mark Hicks wrote a small piece about it in Field and Stream. Mike Rex has mentioned it in North American Whitetail. M.R. James doesn't write much anymore for magazines, but if a person speaks to him on a personal level he will preach about it. Before turning over SS to BuckEye Cam a couple years back, the last smokers I shipped out went to Jon and Gina Brunson. A lot of people use the thing, but I don't pay anyone to promote it. It is under-marketed admittedly, but since having taken it back over it is my plan to let word of mouth do the work. Folks like to share what works...we don't need to advertise beyond hunters sharing with their buddies. I know it is not a great business plan for profit...but it is not the same old crap that hunters are used to getting suckered into buying either! This thing really DOES WORK! I've always liked being able to tell people that it is the only hunting related technique you can try before you buy - build a fire and find out for yourself. In time, after a person sees how effective it is, they are more than likely going to purchase a Scent Smoker because it makes the technique a snap. And if they don't, at least I know I helped them enjoy hunting a little more....its just flat fun to beat their nose!
I'm sure in time it will be a widely known practice. It is too good not to take off. I want it to grow at a steady pace, but don't want to be too over-whelmed and not be able to service customers. Businesses have to grow at a manageable rate IMO. Over-advertising while working with a limited budget is not a good idea, at least to me. I may never make much money at it with this mindset, but I do find it very satisfying to know some of the best hunters in the world are using it...especially knowing how much crap I took when the idea was introduced!
Having said all that, I know for a fact we don't ship a single SS if you fellas stop talking about it. I used to follow where the traffic to the site came from and it always lead back to a guy from Ohio on some far off forum. When the thing started, it started at the other site as many of you recall. Those members s, spread the word all over. Heck, I shipped one to MT just yesterday, and I think I've shipped 'em to every state in the past. How the heck does a guy in MT hear about our lil secret? You guys tell 'em...and I am thankful for it! I think there is a lot more validity to it when a guy hears about it from his buddy vs. Lee and Tiff. Your word holds a lot more weight than their's!