The shit that comes out of people's mouth in the hunting industry that are trying to sell crap never ceases to amaze me.
This target isn't going to help a soul. If anything it'll teach them bad habits and train them to shoot at a deer instead of at a spot. I guarantee a new archer with that target will shoot at the big pink lungs, be all over the place, and walk to his stand thinking he's the next IBO champion because he hit lungs right out of ten times. The reality is if you can't consistently drive a skoal can sized group at that range you shouldn't be shooting at deer at that range. Hitting a deer in the lungs at 30 yards broadside is far easier than hitting them in the lungs at 30 yards quartering away. Shot angles mandate precision, and shooting at a big pink foam lung isn't going to cut it.