One of the dumbest moves ive made was selling an entire ASAT FL collection a couple years back. That pattern is awesome and does well. Predator is another. Camo has transitioned into pattern selling hunters on blending them in, when the earlier patterns like these did a much better of breaking up the human shape. ASAT and Predator would remain in the hunt if their gear didnt suck.
With regard to color, deer see everything in a different spectrum than us so it is a hard sell, especially with green IMO. Have heard blue is the one they ick up best. White, white which is ideal for breaking the patterns up as mentioned above is most concerning based on how deer react to another raising its tail. Aside from winter, that seems to be an attention grabber. Then again, we haven't touched on UV yet...