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Go Woke, Go Broke

Cracker Barrel CEO Julie Felss Masino's decision to 'decolonize' the company starting by removing the old-fashioned country gentleman meant to evoke nostalgia and Americana from the logo is hammering the stock wiping out $250 Million in value. Since Felss became CEO the stock is down 34% erasing $587 million in value. :oops::cautious:
Cracker Barrel.webp
 
Bob Evans is hit/miss, depending on the area. :unsure: The ones around my area suck, but I've been in the eastern part of the state and found much better food quality. As for Cracker Barrel, it seems like after the "covid period", their food quality, service and food portions have dropped considerably. (n)🤮
 
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Our local Cracker Barrel is terrible. Only store I've ever walked out of. After an hour wait to get a cold hockey puck, I was done. It wasn't a single event. They got 2 or three chances to redeem themselves. They're just bad. I look forward to going out of town and eating at other CB stores. Just not the local one.
 
CB is trash now. We stopped at one about a year ago and at a different one last month. The one last month we literally paid, zero tip and walked out. I have zeroed a tip maybe three times in my life. The food was trash, the kitchen speed was trash, the waitress took 15 minutes to even get drink orders, disappeared forever before coming back for the food orders, never once checked on the table, I asked for hot sauce and she never returned. Even had to ask another server for our bill. All around garbage.

Here is the problem, CB has to rebrand, their target customer is dying off. They need to rebrand to something more modern to attract younger customers. They completely whiffed the angle though. Never take away just pivot. They could have done Cracker Barrel "old country store is proud to add new "farm to table" options. Then pivot to farming or some other crap, start carrying hippy crap like essential oils and soaps. Then slowly and quietly start to phase out the country store part. You can't just rebrand overnight and make a complete shift. It doesn't work.


I always thought this guy had a funny take.