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So the wife and I recently set out to get quotes on 3 ring binders for a business she's getting off the ground. Turned edge, cloth-covered, debossed, with a foil stamp logo on the front and spine similar to this..
Reached out to about 9 companies here in the USA for some American Made products. The lowest quote we received required a 500 piece minimum and the binders were on average $47 each... The most expensive was $68 each and required a 250 piece minimum. We thought we found a company at a decent price and they even sent us a sample of their $9 binder. I wouldn't give it away for free as it was cheap, thin, bendable, and reminded me of a kid's thin cardboard folder for elementary school. These were all prices before shipping. Add another $2-3 per binder for shipping. Most suppliers took a couple of days to respond. These prices are pretty steep for a product that she's going to bring to market at $98.
So out of curiosity, she looked on Aliexpress which puts buyers in touch with foreign manufacturers in china, India, etc. She browsed through the product offerings and capabilities and reached out to about 9 different companies for quotes. Like US manufacturers they all had about a $250-500 piece minimum purchase requirement. but that is where the similarities ended. The first thing we noticed was time for response and quality of response. They were Johnny on the spot with replies, answers to questions, pictures, quotes etc. Even in what was 10 or 11 pm their time a response came within an hour. Many would send pictures. One lady sent a video she recorded just for Jessica going over their products and capabilities showing examples. American companies wanted the logos in special transparent backgrounds and had requirements around file size etc, and if you needed their help they had a designer who would cost $100-200. The Chinese companies, "Send us what you're thinking and our designer will make it and respond with examples to get the logo and words in the font you want. No charge. Prices.... The most expensive quote came back at $13 per piece and 2$ per piece shipping.. the cheapest was $7 and $2 shipping.. so $9 each.
Well, how about quality. I mean China is known for cheap junk of poor craftsmanship. Yeah, not from what we've seen. Quality products are available if you want them. I think why we have that opinion is US companies are requiring the cheapest product they can reasonably bring to the market. I don't think it's a Chinese quality problem so much as a US merchant price point demand that is making these Chinese products so crappy. In reality, the $9 biner from China looks to be better quality than the $47 dollar made in the USA binder.
So I ask you. I'm all for buying American made and supporting American workers and industry... However, the market simply can't bear it with such a disparity in cost. There is no way we will be able to cost-justify a +$38 added premium on a product with a $98 price point to put a flag and "Made in USA" stamp on it.. And the consumer more often than not, is not going to place a +$38 dollar value on that. Before we can revive the "Buy American" revolution, some of these manufacturers will have to get their heads out of the clouds and become competitive on a global scale. But it's not even cost, its customer service, ease to work with, required demands, and the list goes on. We are quite simply getting beat in every category of business.

Reached out to about 9 companies here in the USA for some American Made products. The lowest quote we received required a 500 piece minimum and the binders were on average $47 each... The most expensive was $68 each and required a 250 piece minimum. We thought we found a company at a decent price and they even sent us a sample of their $9 binder. I wouldn't give it away for free as it was cheap, thin, bendable, and reminded me of a kid's thin cardboard folder for elementary school. These were all prices before shipping. Add another $2-3 per binder for shipping. Most suppliers took a couple of days to respond. These prices are pretty steep for a product that she's going to bring to market at $98.
So out of curiosity, she looked on Aliexpress which puts buyers in touch with foreign manufacturers in china, India, etc. She browsed through the product offerings and capabilities and reached out to about 9 different companies for quotes. Like US manufacturers they all had about a $250-500 piece minimum purchase requirement. but that is where the similarities ended. The first thing we noticed was time for response and quality of response. They were Johnny on the spot with replies, answers to questions, pictures, quotes etc. Even in what was 10 or 11 pm their time a response came within an hour. Many would send pictures. One lady sent a video she recorded just for Jessica going over their products and capabilities showing examples. American companies wanted the logos in special transparent backgrounds and had requirements around file size etc, and if you needed their help they had a designer who would cost $100-200. The Chinese companies, "Send us what you're thinking and our designer will make it and respond with examples to get the logo and words in the font you want. No charge. Prices.... The most expensive quote came back at $13 per piece and 2$ per piece shipping.. the cheapest was $7 and $2 shipping.. so $9 each.
Well, how about quality. I mean China is known for cheap junk of poor craftsmanship. Yeah, not from what we've seen. Quality products are available if you want them. I think why we have that opinion is US companies are requiring the cheapest product they can reasonably bring to the market. I don't think it's a Chinese quality problem so much as a US merchant price point demand that is making these Chinese products so crappy. In reality, the $9 biner from China looks to be better quality than the $47 dollar made in the USA binder.
So I ask you. I'm all for buying American made and supporting American workers and industry... However, the market simply can't bear it with such a disparity in cost. There is no way we will be able to cost-justify a +$38 added premium on a product with a $98 price point to put a flag and "Made in USA" stamp on it.. And the consumer more often than not, is not going to place a +$38 dollar value on that. Before we can revive the "Buy American" revolution, some of these manufacturers will have to get their heads out of the clouds and become competitive on a global scale. But it's not even cost, its customer service, ease to work with, required demands, and the list goes on. We are quite simply getting beat in every category of business.