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Sitka sale at Europtic

What I found indicates that Europtic has traditionally been one of Sitka's largest retailers, which is odd because I'd never heard of them before this post. Seems like Sitka struck a deal with Scheels to launch their new camo, and that must have violated a written or implied agreement with Euro. I found a lot of other speculation, but that one seemed to hold the most weight.
 
What I found indicates that Europtic has traditionally been one of Sitka's largest retailers, which is odd because I'd never heard of them before this post. Seems like Sitka struck a deal with Scheels to launch their new camo, and that must have violated a written or implied agreement with Euro. I found a lot of other speculation, but that one seemed to hold the most weight.
Eurooptic is very popular with my PA friends. Several regularly drive the couple hundred miles to go there. Lots of high end stuff there
 
Sounds like a place I could do business. Man ain't got much but his word. If he is willing to miss out on money over a man's word, I'll stand behind that kind of man. I wish more companies didn't sell out to their clients over profit.
 
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Dammit Issac! 💴 🪽 😂
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