First it's spear hunting being thought of as inhumane....what happens when it's archery equipment?! Bow down to one eventually leads to bowing down to all. Just like gun rights, chip away...chip away... If it was LEGAL to do then UA should have stood behind that as long as their contract was for. Maybe when it comes time to renew they walk away, that's the right time to do it not because everyone feel's bad because someone legally took an animal. I've never owned a single UA item personally, too damn expensive. The kids have a few things in sports wear but that's it. Don't get into a product line that you don't intend to support is my opinion for UA.