I agree, Jesse. Here's the thing, I blame the DOW to a degree for the way some view deer these days, particularly does. The trendy thought has been to "take a doe", it "helps" the herd. The DOW has pushed this concept. When I started hunting, you had to have a permit, issued by a drawing to shoot a doe. Now, they are viewed as a pest. The DOW has stressed killing does, to the point I don't think hunters view them in the same light they once did. "It's just a doe"....tired of hearing it. I am willing to bet many feel there is no need to buy another 24 dollar tag to go shoot "just a doe"...heck, the DOW doesn't even give you the dang tag anymore!!!! Buying a tag, that I have to use my paper to print? That's a good sale on the DOW's part, but it sure as heck is a good way to tempt with "low fruit". I print 3 copies at the time of purchase, simply because I tear stuff up pretty quick. If I were worried about 24 bucks, that low fruit would look pretty good to me I suppose.