For everyday living items I somewhat agree. I don't necessarily agree when it comes to purchase of specialty items such a sporting goods. It's pretty easy to look up and figure out who stands behind us as gun owners and who only sells guns because it's profitable. I prefer to give my dollars to companies who don't just claim that they support our rights to own guns, bit those who actively support it. Midway USA, Sportsmans Guide, various gun sites across the net as well as your local mom and pop. Big box stores like Dicks claim to be huge supporters of sportsmen and the 2a, yet they banned "assaylt rifles" and even hired lobbyist in Washington to push for banning them. IMO if a retailer isn't publically willing to support the NRA which is the largest and most effective gun lobby that we have, then they don't support our rights. Simply selling guns, ammo, and hunting stuff doesn't mean anything except they like profits.