Tire shopping Black Friday. As a subsidiary of Goodyear, Mastercraft brings the weight of that pioneering tire company to market at a more accessible price than its parent. This is a newer tire, so not many reviews exist to judge its real-world credentials.Yesterday put new tires on the F-150.... I got Mastercraft Courser MSR's.... This will be the third set of these I've had on the truck... Each time I've gotten 50,000 miles out of them and I never rotate tires... They are made by Cooper Tire with the Mastercraft brand on them... Good aggressive tire that is not noisy on the road... These were 275/65 R18's and were $145 a piece... So if your looking to re-tire, check these out as they won't break the bank and are a decent tire....