That drives me absolutely nuts too. I'm getting so tired of everyone being all about the antlers instead of the hunt itself... The experience in general. But I think what annoys me the most are the guys who make up excuses about shooting a certain deer. Snoke did it last year. Now I've already seen it half a dozen times on Facebook this year. Things like, "he's not the biggest but I'm in grad school," or "I've killed bigger but I didn't have as much time to hunt.". Etc etc etc. What the hell ever happened to just being proud of a deer you killed? They obviously want to show it off if it's on FB or Instagram... So then why do they have to try to validate why they shot it, like they're embarrassed about it? That shit really chaps my ass and it's ruining deer hunting.
I've never been disappointed by any deer I've taken, some are better then others but I have had a good time chasing them and during gun season I've had a great time chasing them with a group of guys for the last 4-5 years, good times shared by like minded folks.... It don't get much better then that....