I've personally never been a fan of any of those coolers. They're big, heavy, and you sacrifice a ton of interior room comparative to their size. I don't see the cost justification over a regular cooler. A regular old igloo or Coleman will satisfy 99% of our needs. And for that 1% of the time they won't, then just buy another bag of damn ice. You can freeze a couple of 2-liter pop bottles with 1 cent worth of tap water in them, put them in a piece of shit cooler and they'll outlast the ice in any of these high end coolers.