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Wild Bird Seed for bait/attractant?

I ran into a guy in a Tractor Supply store with a flat cart and he had 8 bags of Wild Bird Seed, on the cart. I asked if he had a lot of bird feeders. He said he had a lot of success attracting deer with the stuff. He said it obviously attracts birds and a few squirrels, but the deer seem to love it.

Anyone every use Wild Bird Seed for this purpose...or ever heard of it being used?

Thank you, Bowhunter57
 
Eagle seed makes a soybean mix with sunflowers that the beans use as structure, they may produce seeds.

Corn is as $3.67/bushel for dec 2018 futures. The lowest avg sunflower seed price in the last two months (Goodland, KS) has been $16.81 per cwt (hundred lbs). So you have corn at $.07/lb and seed at $.17/lb. That’s before it getting marked up from wherever you buy it from.