Yeti, RTIC, etc. are all great but do you need that capability?
Camping on the beach on barrier islands for a week, we still had ice in the yetis and pelicans.
I age deer quarters in my 65qt pelican.
I think RTIC are nice, i have their soft sided one and it's nice for day tripping.
20qt Yeti.... is nice and looks nicer than many other brands.
35qt pelican great size as a weekend trip
65 qt pelican my go to for bigger trips or more people.
Pelican are cheaper than yeti, made in usa and better warranty. More utilitarian in look.