Saving face? They quit doing their veteran discount awhile back. Sounds like they are trying to gain a bigger share of the market. Their prices are thru the roof lately. Rural King, Runnings, and similar are giving them heck. I do appreciate what they are offering. Not trying to be negative. It sounds like a great marketing plan.Tractor Supply Salutes America’s Military Service Members, Veterans and First Responders With Launch of Hometown Heroes Program
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today the launch of its new Hometown Heroewww.businesswire.com
The last four years have been quite a test for retail stores. Economy can't be helping them now either with inflation hurting the consumers. It's just going to take a little more than 2% to lure me in when their prices are quite a bit higher than the other stores I go to.