Veterans of TOO.COM

[hickslawns]

Tractor Supply Salutes America’s Military Service Members, Veterans and First Responders With Launch of Hometown Heroes Program

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today the launch of its new Hometown Heroe

www.businesswire.com

Saving face? They quit doing their veteran discount awhile back. Sounds like they are trying to gain a bigger share of the market. Their prices are thru the roof lately. Rural King, Runnings, and similar are giving them heck. I do appreciate what they are offering. Not trying to be negative. It sounds like a great marketing plan.

The last four years have been quite a test for retail stores. Economy can't be helping them now either with inflation hurting the consumers. It's just going to take a little more than 2% to lure me in when their prices are quite a bit higher than the other stores I go to.

 

["J"]

Lots of places are seeing a drop in revenue. People are pulling back on big ticket items. Just heard ford offering $5k off broncos. First time I’ve ever heard that since they brought them back out….

 

[Hedgelj]

I've seen rumblings (haven't investigated for myself) that TSC has gone very DEI and is losing market share to Rural King

 

["J"]

I've seen rumblings (haven't investigated for myself) that TSC has gone very DEI and is losing market share to Rural King

The only thing TSC has over Rural King is number of locations. I’d use RK instead of TSC if we had one close by…. Right now the closest I believe is Virginia or western part of NC.
We have 3 TSC stores within 30 minutes of travel.