No, it probably won’t because most of the people who drink Bud Light and are up in arms about today will have forgotten all about it in two months. Consumers have short memories.Their stock ticker does not reflect them taking a "bath" in any way. It's a bit surprising and somewhat concerning. The economics of this whole situation will take a while to fully play out, but much like Wal-Mart, Kroger, and UA, it likely won't matter in the long run.