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The New Bud Lite

Their stock ticker does not reflect them taking a "bath" in any way. It's a bit surprising and somewhat concerning. The economics of this whole situation will take a while to fully play out, but much like Wal-Mart, Kroger, and UA, it likely won't matter in the long run.
No, it probably won’t because most of the people who drink Bud Light and are up in arms about today will have forgotten all about it in two months. Consumers have short memories.
 
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It depends on where you start the comparison. Market cap for BUD on March 31 just before the news broke was 1.98B * 66.73 = 132B. At close of business today market cap was 1.98B * 63.38 = 125B. So between 4/1 and 4/12 BUD lost 132B - 125B = 7B in market cap.
I'm not going to disagree with your math but when Anheuser-Busch is down and the whole market is down its not quite as accurate of a number.

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I'm not going to disagree with your math but when Anheuser-Busch is down and the whole market is down its not quite as accurate of a number.

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Numbers can tell whatever story you want them to tell. Hence the phrase "Lies, damn lies and statistics." You are right that exceptionally short term stock price fluctuations by themselves aren't necessarily a good barometer for company health. If the boycott has legs we will know it in terms of earnings when they are announced next quarter and guidance on expected future earnings for the rest of the year.